Sparque is a global leader in sales training and sales management development.

Welcome, Radio Ink Readers!

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What's Happening?

  • Lunch and Learn with Lytle and Schmidt

  • Clear Cut Advice

  • Compelling Content

  • Proven and Practical

  • Fast paced, Highly Detailed Look at Radio Sales

Would you rather manage a sales department or LEAD a sales force?

chris_and_jeff_sse_shot Why register?

  • Because you want to deploy the best prepared salespeople in the market
  • Because the first idea we will give you will pay off in the first 24 hours. Promise!
  • Because 95% of your sellers didn’t plan on a career in radio sales
  • Because 97% of them don’t have a degree in advertising and/or marketing
  • Because you’re looking for an unfair competitive advantage
  • Because you want to avoid the shocking mistakes sellers make in approaching advertisers
  • Because you want your sales team to be a source of business advantage and not spots

Because the very first idea we present in the first 5 minutes of the very first webinar will give you at least a tenfold return on your investment in 24 hours.

All Webinars are LIVE and personally conducted by Chris Lytle and Jeff Schmidt. Each 75-minute long session starts at 12:00 Noon Central Time. If you can’t make one of the LIVE sessions, you can watch on demand after the webinar dates listed below:

Click any of the webinar titles below to expand them for a description.

Wednesday, January 8, 2014


Wednesday, February 12, 2014


Wednesday, March 12, 2014


Wednesday, April 9, 2014

Branding Strategies for Selling and Keeping Ecstatic, Long-term Advertisers

Get all four Webinars for one low price of $477.


Frequently Asked Questions about this webinar series


What if I only want to sign up for one?

Are you recording them?

How many of these are you doing?

Who’s Conducting What?

Can we ask questions?

Are you serious about putting as many people in a room as we can?

What about food?

Do I need to do anything to prepare for the meeting?

Do we need to take notes?

What if I missed the first one but still want to sign up for the series?

What do you mean one hookup?

Is there a money-back guarantee?

How can a station get the most out of these sessions?

Is this for Veterans or for Rookies?

What’s the toll free number?

Jeff Schmidt is a 30-year Radio veteran. He began his Radio career with the Midwest Family and most recently held the post of Market Manager for Cumulus in the Oshkosh and Green Bay markets. Now EVP and Partner in Sparque Inc., Jeff brings his branding expertise to the forefront with this cutting-edge training event.  This is the kind of training salespeople need to win those big deals.

Chris Lytle has positively impacted the sales careers of more than 100,000 Radio and TV salespeople and their managers. He’s the author of The Accidental Salesperson and The Accidental Sales Manager. During the past 30 years, he’s conducted more than 2200 seminars on three continents.

We develop the people who produce your profits. Call us at: 1-855-772-7783 or get in touch via email at