Sparque is a global leader in sales training and sales management development.

Sparque Commerical Examples

This is an example of a commercial filled with Cliches.  Jones Chevrolet (Bad)

IMG_0822

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JONES CHEVY BEFORE 60

And here is that same commercial cliche free and much better. Jones Chevrolet (Good)

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JONES CHEVY AFTER 60

Here is an example of two branding ads from Union Star Cheese Company.  Note the stories are different but the brand strategy message (the ending) is the same.

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Union Star-Willow Creek – Cheese History – 040411

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Union_Star_-_Willow_Creek_-_Aunt_Edna_-_022613

Here is the Paul Harvey story:

HARVEY

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Paul Harvey Iconic v Echoic Memory

Here is the George Carlin “Cliches” Bit:

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Carlin Cliches